Free from market styles that follow the often imposed trend and tendencies, Florindo De Gennaro pursues his intimate necessity of obeying his instinctive freedom to express what is felt when confronted with the different connotations in which the reality that surrounds us manifests itself.

Following his tendency of not being conditioned by the desire to be part of a particular current, he has worked a chromatic "language", derived from an elaborated search, using different colour scopes and tones, to the point where he has been able to create his own colour palette (where black colour doesn't exist) made up of bright, live, pasty and pulsating colours that stretch from exuberant and fertile vibrating intensity to a diluted and tempting pigmentation of intoxicating sensuality.

Around us everything speaks the language of colours which condition our life more than we can image. Ourselves-confidence, creativity and well-being depend on colours that rule our existence. 

According to the colour science, the closeness of a very coloured and bright canvas, as Florindo's, can work as therapeutic function where chromatic value operates both in a physical and metaphysical way. 
So, colours are used for balance the health conditions of the individual.

With his paintings Florindo De Gennaro has been able to not consider the multicoloured aspect of nature by an obvious method, in order to study his attitude towards the experience of colour vibrations and so as to start his journey - and in this case the spectators journey too - to the solar spectrum.

Thanks to this peculiarity, De Gennaro is considered an exclusive artist and his works are in demand. His success is consolidated also abroad (Turkey, Arabian Emirates, Egypt, Spain, France, England, Austria, Slovenia, Australia, Germany, China) where he had many exhibitions.